The privacy and security of your personal information is very important to us. This privacy policy explains how, why and where we use your personal data, to make sure you stay informed and can be confident about giving us your information.

It is important that we use your data only in accordance with the data protection legislation, in line with your expectations and in a transparent manner.

This privacy policy sets out information about the data collected, why we collect it, how we use it and your options and rights regarding the collection, use and removal of it.

 

About us

Name: Best Kids Days Out
Address: 82 High Street, Warrington WA3 3DA

 

What information do we collect about you?

The personal data that we collect about you is information that you may voluntarily submit through discounts, downloads, e-newsletter signups, purchases, offers, surveys and vouchers.
The data we collect may include:

  • title and name
  • gender
  • date of birth
  • postal address
  • email address
  • phone number
  • interests and activities

Dependent on the permissions you grant us we collect information when you contact Best Kids Days Out, whether this is as a customer or visitor. This data may include:

  • event/attraction registrations, attendance or ticket purchases
  • credit / debit card number and purchase history for any retail transactions
  • contact preferences for Best Kids Days Out
  • details of any communication received from you or sent to you by Best Kids Days Out
  • any other information provided by yourself if requested by Best Kids Days Out

Data may be collected when you visit our website or other digital platforms, including IP addresses, browser data, traffic data, booking history, social media behaviour and user patterns. If you subscribe to our email newsletters, we may collect data regarding which newsletters you open, your location when opening them and whether you access any links inserted in them. Read more about how we collect this data in our cookie policy.When we ask you to provide your personal information we will let you know why we are asking, and how we will use your data, by referring you to this privacy policy.

 

How will we use your information?

Depending on your relationship with Best Kids Days Out, and the preferences you have indicated, information that we hold about you may be used by us for the following purposes:
 
  • Send you promotional, marketing or other information by electronic means. These types of communications can include:
  • informing you of other products, services or events related to Best Kids Days Out, such as news, events, activities, competitions, promotions, offers or gift vouchers
  • To send you surveys, and for market research purposes
  • To undertake screening and cleansing of data in order to ensure that we maintain accurate and up-to-date contact details and information about you. See below for more information about how we update and manage your information.
  • In order to monitor the effectiveness of our communications with you, we may use tools such as email tracking – this records when an e-newsletter from us is opened and/or how many links are clicked within the message. The data from this tracking is generally used in an aggregated and anonymised form.
You can opt out of receiving any/all of our communications at any point simply by contacting [email protected]
 
In processing your online order with Best Kids Days Out we may send your details to, and use information from, credit reference agencies and fraud prevention agencies.

How we update and manage your information
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information that you think is inaccurate.
 
Where we appoint an external party to undertake a screening of information, any such arrangements will be subject to a formal agreement between Best Kids Days Out and that organisation, to protect the security of your data.
 
We may segment the information we hold about you in our database along with other data such as how frequently you engage with us and your interests as indicators of future engagement. This analysis helps us to understand our existing and potential subscribers to ensure that we are efficient in our operations and that relevant communications are sent to you.
 

You can opt-out of your data being utilised for data cleaning or analysis, (with the aims of targeting appropriate communications to you, or finding up to date contact information in the case of gone away mail) simply by contacting [email protected]

 

Who might we share your information with and how will we keep your data secure?

We don’t sell your personal data to third parties, other than data processors carrying out work on our behalf. We’ll always protect your personal data and, as part of this, we regularly review our privacy notice so that you can see how we use your data and what your options are. If there are any further changes to the ‘General Data Protection Regulation’ (or GDPR) or related laws, we may need to amend this statement in the future.
 
Data processors that we use would be an email distributor such as MailChimp for the collection (e.g. via sign-up forms) and storage of personal data (e.g. within the Best Kids Days Out MailChimp account in order to allow the creation and use of distribution lists, to send marketing email campaigns, and place online advertisements), and the transfer of personal data to certain of MailChimp’s sub-processors (who perform some critical services, such as helping MailChimp prevent abuse and providing support to customers). We may occasionally need to transfer your personal information overseas, for instance, to MailChimp. Where this is necessary, this may be to countries or territories around the world. We are required to ensure any transfers of data will be done securely, in accordance with best practice, and in compliance with the GDPR Act 2018. MailChimp has certified to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework.
 
Any such companies are acting as approved data processors for Best Kids Days Out and we retain full responsibility for your personal data. Data processors will act only on our instructions.
 
Your data will never be sold or passed to any third party for any other purpose.
 
We have implemented security procedures, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure and unauthorised modification.
 
All our employees and data processors, who have access to, and are associated with the processing of personal data, are legally obliged to respect the confidentiality of our visitors’ and subscribers’ personal data.

How can I access information held about me, and/or correct the information?
You can ask us about any personal data that we hold about you and you can also request to receive a copy of that personal data – this is called a Subject Access Request.
 
To make a Subject Access Request you will need to provide proof of your identity such as a copy of your passport, birth certificate or driving licence before your request can be processed.
 
To help us deal with your request, please try to be as clear as possible about the information you are seeking.
 
Once we have received your Subject Access Request, the agreed fee and proof of identity, you will receive a response from us within one month and you will be able to get copies of any information we hold on you. However, exemptions to disclosure may apply in some circumstances.
 
Subject Access Requests should be sent to:
 
At any time you may request that we delete or correct your personal information. If you wish to correct any information on you held by Best Kids Days Out simply contact [email protected]

Cookies
Information collected using cookies is used to track visitor use of this website, to improve our service and to compile statistical reports on website activity. Cookies are small text files placed on your computer to collect standard internet log information and visitor behavior information in anonymous form, such as repeat visits, time spent on pages and pages of interest.
 
For further information visit www.aboutcookies.org or www.allaboutcookies.org.
 
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may consequently not function.

Links to other websites
This website contains links to other websites; please note that this Privacy Policy only applies to this website so when you click a link through to other websites you may wish to read their own Privacy Policies.

Changes to our privacy policy
We keep this Privacy Policy under regular review and we will include any updates on this web page. Any changes will apply from the time that they are posted. This Privacy Policy was last updated on 01/11/2019.

How to contact us
If you have any questions about our privacy policy or would like a copy of some or all of the information that we hold about you, please email us to: [email protected]